Der Auftritt von Silbernetz in RTL Aktuell am vergangenen Advents-Sonntag, der in engem Zusammenhang mit Edekas Weihnachtsspot steht, schlug offenbar Wellen, die bis über den großen Teich reichten. Zurück kam ein Anruf, dessen Resultat der folgende Artikel ist.
Supermarket TV ad about lonely German grandpa is online hit with grim Christmas message
Associated Press, Dec. 02, 2015:
... the clip addresses a sensitive topic in Germany, where an estimated 8 million people over 60 say they suffer from occasional or permanent loneliness, campaigners say.
"There's a lot of stigma attached to loneliness in Germany, because the feeling is that people have only themselves to blame if they don't tend to their social contacts," said Elke Schilling, a retiree who campaigns for senior citizens' rights.
Schilling, who is launching a hotline for lonely older Germans based on a similar project in Britain, said she felt ambivalent about the topic being used to promote a supermarket.
"On the one hand I'm happy that anyone is addressing the issue, especially in a way that gets people's attention," she said. "On the other hand, it's a bit grotesque."
A spokesman for EDEKA didn't respond to emails asking whether the chain would support projects against loneliness among the elderly ...
Das Netz für ältere, vereinsamte oder isoliert lebende Menschen.
Silbertelefon - #einfachmalreden.
Bindeglied zu den Angeboten im Kiez.
Für Anrufer_innen aus Berlin bald 24/7 erreichbar!